Social Media Effective Marketing Communicative Tool Caffe Nero Marketing Essay

Social Media Effective Marketing Communicative Tool Caffe Nero Marketing Essay This research primarily focuses on social media being an effective marketing communicative tool for Caffe Nero- the Italian coffee bar. Social media has made a huge impact both on the business and marketing world. Traditional marketing methods are not able to reach the target audiences as they did a decade ago with the same effect (Pelsmarker, Neijens 2009). Marketing communication which represents the voice of the company are a means to inform, remind and communicate about their products and services directly or indirectly to the consumers (Kevin lane keller, 2009). Caffe Nero, the Italian coffee company which have been chosen for the research work, provides a great deal of value for their customers. They are dedicated to providing their customers with their finest range of high quality espresso- based coffees, cold coffees as well as a wide range of high quality Italian foods. By creating a friendly atmosphere, by integrating local environment and culture, they have proved to be customer focused. On a business perspective, to increase sales and to gain competitive advantage the company has been trying to communicate its products and services to the consumers through different marketing communication tools. But according to Kevin lane keller (2009), marketing communication is changing enormously from what it was 10-30 years ago. Internet and technology are changing the way the world communicates and interacts. Marketing communication is conveying messages about the products and services to audiences that are of values encouraged to offer attitud inal and behavioural responses (chris fill, 2005). There is no point in communicating if there is no audience to receive the message. This brings the researcher to the aim and objectives of the research Marketing communication allows a company to link their products and services to other people, brands, places, feelings and experiences (Kevin lane keller, 2009). The media environment has changed dramatically in recent years. Traditional media such as Television, magazines, newspapers, magazines are losing their grip on customers. Attention age, as this current period is called, is overlapping the information age, as increasingly abundant information is available particularly on the internet (Richard A Lanham, 2006). This age was marked as individuals began to create, consume and share information freely and instantly on the internet using social media. The period began with the emergence of web 2.0 technologies and social media in the year 2000 (Lanham, 2006). Kaplan and Haenlein (2010), defines social media as a group of internet based applications that build on the ideological and technological foundations of web 2.0 and that allow the creation and exchange of user generated cont ent. With the emergence of web 2.0, internet allows individuals by providing a set of tools to share information and to build social and business connections. According to Dan Zarrella (2007), social media takes place in different forms. This includes blogs, microblogs(Twitter), social networking (Facebook, LinkedIn), social bookmarking and voting sites (digg, Reddit), forums, virtual worlds(second life), media sharing sites(Youtube, Flickr). The ultimate goal of these foundations is to create a platform that encages and empowers its customers with the opportunity to communicate with the organization. These platforms are important to organizations, as it allows the organization to measure and monitor the effects of organization on their customers. Building on the personal empowerment that internet offers, individuals are connecting and talking through social networking sites about anything and everything (Evan , 2008). Evan (2008) quotes social media to a Wikipedia process. He descr ibes saying, people can write anything and everything, whatever they want on sites like Wikipedia, encyclopaedia. But its also true that often within a few minutes, someone would look at what you wrote and either validate or comment on it. Safko, Brake (2009), defines social media to activities, behaviours and practices experienced among communities of people who gather online to share opinions, knowledge and information using conversational media. This is where organizations should use social media to reach their customers. Its not possible to receive a spontaneous response using traditional communication methods. Avoiding advertisements, media and audience fragmentation and technologies such as web 2.0, digital television makes it increasingly difficult to reach and convince the audience (the so called customers) with traditional campaigns (Pelsmarker, Neijens (2009). For organizations, social media serves as an inexpensive platform so to implement the marketing campaign. With thi s, its possible for organizations to receive direct feedback from their consumers and markets (Mangold, 2009). Social media can be used by organizations in giving direct response to customer complaints, broadcasting updates, announcements, news and promotions. In order for an organization to be successful, they need to define their goals and this depends upon the platform that the organizations choose. Ignoring social media completely can deprive a company of an important marketing vechile and potent, cost-effective tools (Stephen E Arnold, 2009). Arnold (2009), also makes it clear that social media when embraced by an organization allows to create a relationship with its customers. Rapid diffusion of powerful broadband internet connections, multipurpose cellphones, portable video music players and ad-skipping digital video recorder have forced marketers to rethink a number of their traditional practices (Kaplan Thaler, Koval 2003; kiley 2005) Social media has become an effective tool for marketing and sales. As social media continues to grow, the ability to reach consumers has increased. Social media appeals to both small and big business. Brands are using social media to reach customers and to build and maintain reputation. In this new media environment, it is important for organizations (small or big) to have a social media presence. 3. RESEARCH METHODOLOGY: Research methodology examines the ways in which the information is gathered in order to answer the questions imposed for research. In this study conducted on social media, the research methodology looks into the methods used for research, research design, sampling its size and type and the limitations to the study. Both primary and secondary research contributes to the study conducted on social media, as an effective communicative tool. With regards to the primary research, both qualitative and quantitative methods are used for the purpose of the research. 3.1 Secondary research: Collection of secondary data helps the researcher to get a general idea of the research field; therefore acting as a helpful source of information (Yin, 2003). With consideration to secondary research, data can be collected from books, journals, articles and websites which will help the research in getting an overall idea of the research topic. 3.2 Primary research: Collection of primary data is necessary when researchers are interested in socioeconomic and demographic characteristics, attitudes, intentions, motivations, opinions and behaviour (Gemmy, 1999). As mentioned above, both qualitative and quantitative research methods are used for this study. Knight, McCabe (1997), suggests that case study provides a vehicle through which several qualitative methods can be combined, thereby avoiding too great a reliance on one single approach. The tools used under qualitative method to gain access to the data are focus groups and depth interview. Focus groups: In focus groups, the verbal interactions between the participants are important. The planning and running of different types of group have no means of standard. At the end of the day, it is the skill of the moderator that determines the quality of the data (Ray kent, 2006). The type of group chosen is Mini groups consisting of 4-5 people in a group. As Ray Kent (2006), points out that, Mini Groups can be used for study related to personal issues or for in-depth explorations. As this is a study conducted on social media (which is more of consumer related), all age groups, from younger to older are taken for the purpose of study. The number of group planned for the discussion ranges from 2-6. Goodyear (1990) suggests that for exploratory research or for strategic projects, a group number of 30 or more is required and for tactical projects a group number of 2-8 is required. Every method has its own advantages as well as limitations. Ray kent (2006) examines the advantages as follows Advantages of focus groups: Cultural and social influences are highlighted Consumer differences are highlighted which helps in understanding a range of attitudes in a short span of time. Observing the groups is made easier Depth interviews: In depth interviews, the main lines of communication are between the interviewer and respondent or respondents (Kent, 2006). Executive and consumer interviews have been panned to be conducted, as this serves the purpose of the study and for the collection of data. Executive interviews are conducted with managers, which will highlight the way in which organization does things, which is relevant for this research. Consumer interviews are planned to be conducted with a whole family, consisting of different age groups which helps the research to understand the influence of individual members of the family. The interview is planned to be conducted in an open-ended way, with a time period of 15-30 minutes. Kent (2006) considers the following to be the advantages Advantages of depth interview: It is possible to identify who said what Majority and minority opinions can be captured The tool used under quantitative method to gain access to the data is Questionnaire. Asking individuals questions and noting their responses systematically has been a method of social research since 1970 (Kent, 2006). Questionnaires in relation to marketing tend to be in association with survey research (Yin, 2003). A face to face method of questionnaire has been chosen as it helps the study to be more realistic. A face to face method when compared with a telephone interview helps to limit the number of questions and the questions will appear to be fairly simple and short. The question format chosen with regards to the questionnaire is multi-response question, giving the respondents the choice to pick more than 1 response category. The length of the questionnaire has been planned to be limited to about 10-15 questions. The longer the questions, the more the chance to create unwillingness among respondents to finish off with the questionnaire. 3.3 Research Design: Chris fill, paul Baines (2008) defines research design as a clear non-technical description of the research type adopted and the specific techniques to be used to gather the required information which includes sampling procedures, data collection instruments. The research design used in this study conducted is of a case study design. Case study research is concerned with the particular nature and complexity of the case in question (Bryman, Bell, 2007). The question of how will a case study in the context of research design criteria, in terms of ecological validity, external validity, internal validity, experimental validity, replicability and reliability, depends on the researcher on how he feels that these are appropriate for the evolution of a case study research (Bryman, Bell, 2007) . But Yin (1984) considers that they are appropriate criteria and suggest ways in which the case study research can be developed to meet the criteria. 3.4 Sampling: Researching a small sample carefully may in fact , result in a greater accuracy than either a very large sample or attempting a complete census, since the problems associated with handling a large number of interviewers and a large number of questionnaires may create errors of a greater magnitude than those arising from the sampling process (kent, 2006). Under qualitative research, the size of the sample used for focus groups and depth interview, involves a small number of respondents. The sampling method used for qualitative research is purposive samples, a non-probability sampling method which allows the researcher, to select using his/her experience or judgement drawn from qualitative research. Under quantitative research, the size of the sample used for questionnaires, involves large number of respondents. The sampling method used for quantitative research is stratified sampling, a probability sampling method which classifies the population based on certain characteristics such a s age, gender, sex etc which is very relevant on the study conducted . Traditional marketing methods do not provide the same effectiveness as it did a decade ago in reaching their target customers (Pelsmarker, Neijens, 2009). A thorough study conducted through a range of literature has shown the rise of a new vehicle which helps organizations in communicating to its customers more effectively than it used to be. Yochai Benkler (2006) uses the neologism network information economy or network economy to describe the underlying technological, social and economic characteristics of what is known as social media. Social media is able to reach a global audience, it can be assessed at a little cost, it does not require much skill, and also receives spontaneous responses. Whether it is a small, medium or large business, consumers are using social media and there is no reason I can see as a researcher for organizations to not use social media as a means to reach their customers. The above findings from the literature have already proved social media as an effective communicative tool for Caffe Nero. Further results from the primary and secondary data will help the researcher to get a clear insight on whether social media can be used as an effective marketing communicative tool for Caffe Nero.

The Environment In Israels Environmental Sciences Essay

It is in battling air pollution that some of the greatest progresss have been made, notably in Haifa where for old ages the population suffered from the pollution emanations of the local oil refinery and the Israel Electric Company works, non to advert the big composites devoted to chemical production such as Haifa Chemicals. In Jerusalem, it is non industrial but vehicular pollution that is responsible for the debasement of air quality. Nature protection and wildlife management- Israel has a figure of nature and wildlife protection jobs that are alone. Because of rigorous runing Torahs and really active protection of wildlife, Israel has become a safety for many native animate beings in an country where there is small protection offered. Except for Jordan, none of the environing Arab provinces have a truly effectual nature protection service and many autochthonal animate beings such as gazelles, ibex, hyenas and others are now really rare in those states. In add-on, Israel is the impermanent residence and therefore de facto defender of more than three-fourthss of Europe ‘s migratory birds, which stop over here on their manner South in the fall and on their return to Europe in the spring. Noise abatement- Israelis, by and big are a noisy batch. Like all Mediterranean people they are convinced that if you are non heard you do n't be. Radios and stereos blaring, autos honk endlessly and the transition of address is a rareness. Pesticides- Until June, 2001, there were at least a twelve pesticides in usage in Israel that are banned in most western states. Since Israel exports a assortment of fruits, veggies and cheeses, efforts are so made to maintain pesticide degrees to a lower limit, since the agriculturists and manufacturers know that nutrient transcending the rigorous European criterions will be returned. Although both the ministries of wellness and agribusiness are supposed to supervise nutrient quality, both adamantly garbage to let go of their findings to the populace, keeping that â€Å" this would confound people. †Solid WasteRather more than 95 per centum of Israel ‘s solid waste is buried in landfills, burned in alfresco cavities or left to decompose in refuse mopess throughout the state. This is in contrast with Switzerland that buries merely 12 per centum of its refuse or Japan that buries 19 per centum. Recycling in Israel is so minimum as to barely merit reference.Surface Water PollutionThe serious nature of the pollution of Israel ‘s rivers was dramatically highlighted four old ages ago when a overcrossing over the Yarkon river collapsed and a group of Australian jocks viing in the Maccabi Games were thrown into the contaminated river below. Several later died, and others were injured, non from the autumn but from the insidious toxic condition from exposure to the toxic Waterss of the chemically-polluted river.Toxic WasteToxic waste disposal in Israel has significantly improved over the past few old ages but is still a long manner from satisfactory. But the toxic waste site itself is every bit large a job as the one it was designed to work out. At the same clip, toxic waste from agribusiness and from families and little concerns has barely been addressed.Urban SprawlIn 1948, merely three per cent of the land in the state was under paving or asphalt ; by 1992 the figure had grown to over 17 per centum. Even this figure does non look big for a province that has kn own such a drastic addition in population and such rapid development, except when one realizes that 95 per cent of the entire population of Israel lives North of Beersheba. This means that about all of the paved and asphalted land is in less than half the state.Initiative taken by Israel authorities for healthy environmentReforestationIsrael is a planetary leader of re-afforestation and nature saving. aˆ? Israel is one of the few states that began the twenty-first century with more trees than it had at the beginning of the twentieth century. The JNF attentions for 100,000 estates of natural forests. aˆ? Israel has over 150 nature militias and 65 national Parkss established throughout the state. Alternate Energy- Israel-based Solel has operated a field of solar panels in California ‘s Mojave Desert since the 1980s, cut downing U.S. dependance on oil by 2 million barrels of oil per twenty-four hours. aˆ? Israeli startup Project Better Place is working to make a country-wide electric auto substructure with the backup of the Israeli cabinet. aˆ? Using bacteriums that â€Å" eat † crude oil, PetroBioClean helps clean up oil spills on land and sea.Battling DesertificationIsrael remains committed to the early Zionist end to â€Å" do the desert bloom, † non merely at place but in tonss of developing states confronting turning desertification. aˆ? Israel is one of two states in the universe in which comeuppances are shriveling instead than spread outing. In 2006, Israel hosted the international conference on battling desertification and was praised by the United Nations for its attempts. aˆ? In 2007, Nigeria and Israel agreed to a $ 17 billion undertaking to change by reversal desertification and conveying 2 million agricultural occupations to the country.DesalinationAcknowledging the limited handiness of H2O resources early in its history, Israel has focused on going â€Å" the Silicon Valley † of H2O engineering. aˆ? Israel began its desalinization attempts in the sixtiess with the innovation of desalinization via vacuity freeze. aˆ? In 2010, Israel launched its 3rd desalinization works in Hadera. It is the largest of its sort in the universe.Water ConservationFrom the 1959 Water Law ( which made all H2O public belongings ) to the popular motto â€Å" Do n't Waste a Drop, † Israel has been a leader in H2O preservation. aˆ? Israel treats 92 per centum of its effluent and reuses 75 per centum in agribusiness, the highest rate in the universe. Through the usage of advanced irrigation techniques, Israeli farms have increased H2O efficiency from 64 per centum to 90 per centum, compared to traditional furrow irrigation. aˆ? JNF has begun six preservation undertakings, which will use of course happening wetlands to purify effluent, without added chemicals or the demand for increased energy.Agricultural DevelopmentIn the tradition of the early Zionist innovators, Judaic husbandmans continue to utilize a mixture of difficult work and invention to do Israel â€Å" a land of milk and honey. † aˆ? Israeli company Bio-Bee Biological Systems uses insects like humblebees and fruit flies to advance cross-pollination and control plagues in an environmentally friendly manner. aˆ? Israel is optimising growing government variables such as visible radiation, temperature, humidness, irrigation, and nutrition to cut costs and increase harvest efficiency Environmental regulations and ordinances there are several regulations and ordinances formed by the ministry of environment protection of Israel which are as under.Air quality-Suspension of Nuisances Law, 1961 Suspension of Nuisances Regulations ( Air Quality ) , 1992 Nuisance Abatement Regulations ( Air Pollution from Vehicles on the Road ) , 2001 Condemnable Procedure Order ( Finable Offenses – Air Pollution from Vehicles on the Road ) , 2001 Extra Nuisance Abatement Regulations Hazardous Substances Regulations Hazardous Substances Regulations ( Implementation of Provisions of the Montreal Protocol ) , ( Amendment ) 2009 Clean Air Regulations ( Disclosure of Air Pollution Data from a Motor Vehicle in an Ad ) , 2009 Clean Air Regulations ( Emission Permits ) , 2010Environmental PlanningPlaning and Building Law, 1965 Planing and Building Regulations ( Environmental Impact Assessments ) , 2003 Licensing of Businesses Law, 1968 Freedom of Information Law, 1998 Representation of Environmental Public Bodies Law ( Legislative Amendments ) , 2002 Environmental Protection Law ( Polluter Pays ) ( Legislative Amendments ) , 2008 Local Authorities Law ( Environmental Enforcement – Governments of Inspectors ) , 2008 Freedom of Information Regulations ( Public Access to Environmental Information ) , 2009Hazardous SubstancesPlant Protection Law, 1956 Work Safety Regulations ( Workers with Pesticides ) , 1964 Licensing of Businesses Regulations ( Disposal of Hazardous Wastes ) , 1990 Hazardous Substances Law, 1993 Licensing of Businesses Regulations ( Hazardous Industrial Plants ) , 1993 Suspension of Nuisances Regulations ( Used Oil ) , 1993 Hazardous Substances Regulations ( Import and Export of Hazardous Wastes ) , 1994 Hazardous Substances Regulations ( Registration of Formulations for the Control of Pests Harmful to Man ) , 1994 Plant Protection Regulations ( Regulation of the Import and Sale of Chemical Preparations ) , 1994 Hazardous Substances Regulations ( Classification and Exemption ) , 1996 Public Health Regulations ( Waste Treatment in Medical Institutions ) , 1997 Safety at Work Regulations ( Material Safety Data Sheets ) , 1998 Railways Regulations ( Hazardous Substances Transport ) , 1999 Hazardous Substances Regulations ( Disposal of Radioactive Waste ) , 2002 Hazardous Substances Regulations ( Criteria for Determining Validity Periods for Poisons Permits ) , 2003 Hazardous Substances Regulations ( Implementation of Provisions of the Montreal Protocol ) , ( Amendment ) 2009 Prevention of Sea Water Pollution by Oil Ordinance ( New Version ) , 1980 Prevention of Sea Water Pollution by Oil Regulations ( Marine Environment Protection Fee ) , 1983 Prevention of Sea Pollution ( Dumping of Waste ) Law, 1983 – Translation Prevention of Sea Pollution ( Dumping of Waste ) Regulations, 1984 Prevention of Sea Pollution from Land-Based Beginnings Law, 1988 Prevention of Sea Pollution from Land-Based Beginnings Regulations, 1990 Protection of the Coastal Environment Law, 2004SUMMARY OF ISRAELS chemicalIntroductionThe chemical industry plays an of import portion in Israel ‘s economic development, consisting some 20 % of GDP by industry and a turning portion of the state ‘s exports ( from 11.1 % in 2000 to 22.1 % in 2008 ) . Safe usage and ordinance of chemicals is an indispensable constituent of Israel ‘s environmental policy. The chief models for chemical direction in Israel are the Licensing of Businesses Law, 1968 and the Hazardous Substances Law, 1993. Enforcement includes supervising on the gross revenues and acquisition of chemicals and supervising on the import of chemicals ( by Israeli Customs ) .Appraisal of Chemical RisksMechanisms for systematic rating, categorization, and labeling of chemicals, including enterprises towards a consonant system of categorization and labeling of chemicalsAt present, the bing models for industrial chemical direction in Israel modulate the user of chemicals by agencies of rigorous steps for â€Å" cradle to sculpt † supervising of the production, import, storage, storage, processes, wastes and conveyance of chemicals.Following is a short outline of the mechanisms presently in usage in Israel:Hazardous Materials Permit: Under the Hazardous Substances Law ( 1993 ) , a Hazardous Materials Permit is required for the holder of any chemical, whether the substance is in its simple signifier, assorted, or blended. A license is merely granted if the functionary appointed by the Minister of Environmental Protection is satisfied with the applier ‘s acquaintance with the characteristics of the risky substances in his ownership and with their safety demands. Israeli Standard for Labeling and Marking of Dangerous Substantives: Israel Standard ( IS ) 2302 on Classification, Packaging, Labeling and Marking Dangerous Substances and Preparations ( revised in 2009 ) presents a compulsory consonant system that regulates the labeling of chemicals ( partially correlating to the EEC Dangerous Substances Directive ) . IS 2302 specifies labeling demands for chemicals in-house, during conveyance from installation to installation within the same compound, and during the conveyance of unsafe substances by route or rail. Labeling of transported chemicals: Regulation of the conveyance of risky substances rests with the Ministry of Transport. The ministry imposes specific demands for wadding, labeling and vehicle marker. The Transport Services Law of 1997 and its 2001 ordinances regulate the transit of unsafe substances and mostly correspond to the UN Recommendations on the Transport of Dangerous Goods – Model Regulations ( The Orange Book ) . All transported risky substances are marked harmonizing to the Globally Harmonized System of Classification and Labelling of Chemicals ( GHS ) and include information on the maker or importer of the substance, warning Markss, exigency codifications, action to be taken, UN figure, and telephone figure of an information centre. Information and Response Center for Hazardous Substances: The Information and Response Center collects quantitative and qualitative information on risky substances that are used, produced, imported, exported, transported and disposed of in Israel. Data relate to measures, types, features and concentrations of substances found in all sectors and at all degrees, including industry and establishments on the local, regional and national degrees. In add-on, the Center maintains informations on safety, sensing, designation, intervention, and neutralisation processs for chemical accidents.Enterprises for appraisal of toxic chemicals, jeopardy and hazard appraisalPresently, enrollment and licensing of chemicals is carried out on pesticides, pharmaceuticals, decorative readyings and nutrient additives. Pesticides used for agricultural and public wellness intents constitute a important per centum of all chemicals in Israel. The usage of these pesticides is carefully supervised to guarantee environmental wellness and safety. The Ministry of Agriculture ‘s Plant Protection and Inspection Service is in charge of the enrollment and ordinance of pesticides for works protection – representing most of the pesticides used in Israel.Registration of Pesticides for Agricultural UseThe pesticide enrollment procedure begins with proving and probe over a period of two old ages, following probationary blessing for limited usage. For the intent of enrollment, the Pesticides Division of the Plant Protection and Inspection Services has established standards for subjecting toxicology file to the interministerial commission for coordination of pesticide usage.Registration of Pesticides for the Protection of Public HealthThe enrollment procedure for pesticides for public wellness intents is separate from that for agricultural usage. Israel ‘s ordinances, approved in 1994, comply with rigorous international criterions and require applications for the enrollment of a new molecule, new preparation, reclamation and alteration of name/label/packaging, etc.Registration of PharmaceuticalsThe Pharmaceutical Administration of the Ministry of Health is responsible, inter alia, for the enrollment of drugs. Each application is accompanied by elaborate certification that relates to the consequences of a broad array of clinical and other experiments. Registration is merely granted following thorough reappraisal of these paperss every bit good as the reception of a certification of quality from the Institute for the Standardization and Control of Pharmaceuticals.Engagement in assorted international and regional enterprisesThe State of Israel has signed and/or sanctioned several international pacts on the usage of chemical substances:i‚†¢ The Stockholm Convention on Persistent Organic Pollutants ( POPs ) :The Rotterdam Convention on Prior Informed Consent Procedure for Hazardous Chemicals and Pesticides ( PIC ) :The Basel Convention on the Transboundary Movement of Hazardous Waste:Vienna Convention on the Protection of the Ozone Layer and Montreal Protocol on Materials that Deplete the Ozone Layer:Strategic Approach to International Chemical Management ( SAICM ) :Recommendations on Guideline Values for Chemical Pollutants in the AirA study entitled â€Å" Ambient Guideline Values for Chemical Pollutants in the Air † was published in March 2006, with guideline values for 110 chemical pollutants in the air which are considered harmful to human wellness. The Ministry of Environmental Protection has adopted these guideline values and uses them as indispensable tools in determination devising processes on the followers: Approval and licensing of new installations in industry or enlargement and alterations to bing installations ; Reviews of wellness hazards to the population in instance of exposure to a given pollutant ; and Appraisal of the necessity to cut down pollutant emanations from different beginnings if pollutant concentrations in the air exceed guideline values.Protecting Public HealthThe Ministry of Health is responsible for protecting public wellness including, inter alia, supervising of imbibing H2O quality and ordinance of chemical, pesticide and weedkillers residues and endocrines in nutrient. Additionally, the Ministry of Health, in cooperation with the Ministry of Environmental Protection, coordinates many epidemiological studies. Following are some illustrations: Cancer, decease, kids ‘s illnesss and hospitalization were studied between 1990 and 1999 in the Hadera country, near a coal power station ; Prevalence of malignant neoplastic disease, lung diseases, cardiovascular diseases and take a breathing jobs were studied in the Haifa country where the crude oil industry is concentrated, during 1995-2004 ; A few studies were conducted in the Tel Aviv metropolitan country sing the relation between air pollution and many symptoms. One was carried out in coaction with the US Environmental Protection Agency ( EPA ) ;Sound Management of Toxic ChemicalsAdvancement within the larger model of Strategic Approach to International Chemicals Management ( SAICM )Israel endorses the Strategic Approach to International Chemicals Management ( SAICM ) , took portion in the Dubai declaration and nominated a focal point for SAICM. Relevant authorities bureaus work harmonizing to the SAICM when explicating their work programs and regulatory instruments in order to accomplish hazard decrease, administration, answerability and duty.Enterprises and inventions for hazard decrease, peculiarly taking in to account the life rhythm of the chemicalsIsrael has a broad organic structure of statute law and plans aimed at the decrease of hazards from bing chemicals, such as workers ‘ wellness and safety commissariats ; demands for Material Safety Data Sheets ( MSDS ) ; official criterions on the categorization, labelling, packaging and selling of industrial chemicals ; footings and conditions in Hazardous Materials Licenses, studies and monitoring plans. Furthermore, the Ministry of Environmental Protection on a regular basis reviews information about chemicals that may present wellness and environmental hazards.Pesticides and BiocidesThe usage of pesticides for agricultural or public wellness intents is carefully sup ervised to guarantee environmental wellness and safety. In 1997 a alteration of all registered pesticides and biocides was initiated, ensuing in the prohibition of 11 active ingredients. Emphasis was given to curtailing or censoring chemicals that were antecedently authorized for usage. Specifically, chemicals with long DTs ( clip required for 50 % of the initial sedimentation to disperse ) are non granted a gross revenues licence. The undermentioned stuffs were banned or badly restricted after 1997: Sodium Arsenite Pentachlorophenol 2,4,5-TP Monocrothophos Ethyl Parathion Chlorphenapyr Aldicarb Hexasuron Dinitro-o-cresol Methoxyethylmercuric chloride Ethylmercuric chloridePolicies and models for bar of accidents, readiness and responseIn instance of accidents affecting risky substances, an incorporate exigency response system is imperative. To this terminal, Israel has developed a national exigency eventuality program for incorporate exigency response in risky substance accidents.Duties of the Chemical IndustryThe program imposes first duty for intervention of a chemical accident on the industrial works itself. Israel ‘s industries are required to take all necessary stairss to forestall accidents, to fix exigency processs, to develop staff, and to fix suited equipment and safety cogwheel. In line with these demands, the Manufacturers Association of Israel has prepared a comprehensive study on possible agencies of covering with chemical accidents that occur during the conveyance of risky substances.Enterprises to cut down overdependence on the usage of agricultural chemicalsDecrease of pesticide usage is an of import end whi ch aims to cut down environmental exposure to these stuffs. Pesticide ordinances are meant to forestall possible harm from uncontrolled exposure to pesticides. National Maximum Residue Limits have been established for all pesticides in Israel that are based, whenever appropriate, on the Codex Alimentarius Limits. In Israel, several undertakings have been initiated to advance incorporate pest direction. They include, among others, usage of screen harvests to protect the dirt surface, insect-proof cyberspaces, insect traps, and natural enemies.

Analysis of B School Dress Code Essay

Objective – to know the preference of students regarding dress code in a B school Reason – there was a lot of debate relating to the dress code and hence we thought of picking this as the survey topic .Earlier 1st 2 days of the week students were compelled to wear formals which has been lately scrapped creating a lot of confusion in the college . Results of the survey A sample size of 30 comprising of students of Ibs was taken 1. Questions regarding which dress code would be ideal for a B school Formal -16 Casual – 3 Smart casual -9 Any -2 2.should formals be made compulsory in B schhol Yes -11 No-19 3.was the college right in restricting students from wearin capris and sleevless Yes 18 No 12 4.How’s do you rate the dressing of students in B school Good -13 Below average -4 Avg-11 V good – 2 5.Other comments 1. Strict actions should be taken against the students who don’t abide by the rules . 2.everyone has the right to wear whatever they feel they are comfortable with , and there shouldn’t be any compulsion and restriction . 3.no t-shirts with improper sayings or picture 4.students by self should pick on wearing formal clothing as this creates a corporate atmosphere 5.comfort is important where people have to sit forlong hours, so casual but decent clothings should be allowed. Conclusion – maximum students believe formal clothing is the right dress code for a B school , but they need no force for the same . 19 of 30 Students think wearing capris and sleeveless does not suit the b school arena .the current rating on the dressing of the students is a close tuff between good and average . From the comments we conclude that there is a close tiff but all believe indecent clothes should not be selected but comfort can be given preference.

The Financial Crisis Of 2008 - 1174 Words

During the financial crisis of 2008, the biggest Ponzi scheme in history was uncovered. It was run by Bernard Madoff and encompassed roughly $65 billion (Ferrell, 2009). Madoff first entered the investment business in 1960 when he started his own company, Madoff Securities (Ferrell, 2009). As his business grew, Madoffbegan employing some of his family members: Peter, Madoff’s brother, joined the firm and helped set it apart from the competition by introducing modern technology. Other family members to join were Madoff’s wife, Ruth; Peter’s niece, Shana; and both Madoff’s sons, Mark and Andrew (Ferrell, 2009). Madoff’sbusiness was flourishing, trading billions of dollars of investors’ money, establishing Madoff as a credible and respected figure on Wall Street. Madoff expanded his influence and reputation by serving as the chairman of NASDAQ for three years in the early 1990s (Ferrell, 2009). It is assumed that the beginning profits ofMadoffâ €™s business were legitimate earnings and not based on fraud. The Ponzi scheme is estimated to have started around 1990, in order to keep up with the high 10-12% return on investments that he promised to his clients (Ferrell, 2009). Madoff’s investors were affluent, prestigious and very intelligent and they trusted him with their money. Throughout the course of the fraud, Madoff was investigated numerous times by the SEC, without any findings or actions taken. There were many individuals who suspected Madoff was running a Ponzi scheme, theShow MoreRelatedThe Financial Crisis Of 20081384 Words   |  6 PagesThe turmoil in the financial markets also known as the financial crisis of 2008 was considered the worst financial crisis since the Great Depression. Many areas of the United States suffered. The housing market plummeted and as a result of that, many evictions occurred, as well as foreclosures and unemployment. 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